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The Best Car Insurance Commercials

They don’t exactly teach you about insurance in school, so a lot of times, our first exposure to it is through commercials. Insurance commercials dominate the ad breaks more than any other product promotion. It’s easy to get desensitized or annoyed with most of these ads, so only the most unique will ever be remembered. They have come in the form of mascots, ongoing ad series, and well-placed humor. Here are some of the best examples of insurance commercials and why they have proven to be so memorable.

Allstate’s “Mayhem” Ads

Insurance claims are often filed for serious damage to personal assets. Allstate adds dry humor to damaging circumstances with Dean Winters as Mayhem, who starts out every ad explaining what he is for the duration. He can be a car thief, the snow that causes your garage to collapse, or even Tina Fey’s dog distracting her from driving. Since 2010, Mayhem has starred in his own series of ads from Allstate. When you see Winters’ face, you know something is about to get broken. But it’s ok because all that is broken is covered by Allstate.

Progressive’s “Flo” Ads

Another big mascot in auto insurance advertising is Progressive’s Flo, portrayed by Stephanie Courtney since 2008. Armed with smiles and comedic timing, Flo has shown us that insurance doesn’t have to be a mundane experience. Her ads range from holiday themes to character appearances like Sonic The Hedgehog to show the latest in Progressive’s offers and products.

State Farm’s “Jake” Ads

An insurance mascot that is a popular Halloween costume, other than Flo for girls, is Jake from State Farm for boys. All you need is a red polo and khakis. The commercial which everyone knows by heart features a man making a late-night call to his insurance provider, which his wife is suspicious of. Thanks to her, everyone knows what Jake from State Farm is wearing. The commercial also shows how attentive customer service for claims is at State Farm.

Farmer’s “Hall of Claims” Ads

In Famer’s marketing campaign of commercials, actor J.K. Simmons plays a sort of curator character guiding people interested in Farmer’s Car Insurance a tour of the Hall of Claims where he recounts how the claim happened. This is usually exaggerated and given a clever name. Farmer’s also has a great jingle which they acknowledge with one such commercial where a driver is too busy jamming out to it to drive safely -resulting in hitting a building. Their slogan, “We know a thing or two because we’ve seen a thing or two,” illustrates their message that no claim is too much or too odd for them.

Liberty Mutual’s “LiMu Emu And Doug” Ads

Liberty Mutual dominates Youtube with their thirty-second ads featuring a parody/homage to buddy cops with Doug and LiMu Emu. The ads often detail their quest to get everyone customizable car insurance which is a primary service for Liberty Mutual. They do this with their out-of-the-box humor and references to old movies and shows. This approach has helped Liberty Mutual stand out amongst everything else.

Geico’s “Gecko” Ads

For over 20 years, Geico has been using their gecko mascot in commercials. He’s not overly cartoony, but a British salesman and car insurance expert. He’s appeared in over 150 ads traveling around the world or just hanging out around the Geico headquarters speaking with coworkers. Stats show that the Geico gecko is just as recognizable as Colonel Sanders and Starbuck’s mermaid. “Switching to Geico can save you 15% or more on car insurance” is still quoted by elementary school students today. They may not understand it yet, but it’s like a catchphrase by a famous character.

The General’s “General” Ads

With a name like The General, the idea of a mascot couldn’t be more obvious. The General’s army general mascot has been promoting low rates with a drill Sargent chant at the end of his ads. Sometimes he can be seen with a pet penguin or with NBA All-Star Shaquille O’Neal talking about the latest in promotions from The General.

Geico’s “Rhetorical Question” Ads

Another great series of commercials from Geico is their rhetorical question ones. Playing off the fact that you can save 15% or more when you switch to Geico, a disclaimer appears in the ad and poses that question followed by a rhetorical one like “did the little piggy cry wee-wee-wee all the way home?” The ad then cuts to a pig doing just that in a car seat until he is dropped back home. The little piggy would also go on to appear in other Geico ads due to his popularity.

State Farm’s “Good Neighbor” Ad

The best kind of advertising comes from contagious jingles. State Farm’s has always been “Like a good neighbor; State Farm is there.” They illustrate this in commercials with drivers in need magically summoning an insurance agent with the jingle. If they are insured, then the agent will appear and tell them they are covered. Meanwhile, the other person summons an unreliable agent from a competitor.

How Can Auto Insurance Commercials be Memorable?

Insurance companies like Geico and Progressive spend billions of dollars on advertising annually, while Farmer’s spend $129 million. Insurance is an incredibly common product that nearly everyone owns. Stats show that TV and web media are where they are mostly viewed.

As you just read, all an insurance company needs to bring a unique light to their product is to provide a memorable 30 seconds that the viewer will briefly think about. Jingles and mascots especially help with this.

As you can also see, insurance providers can afford to be funny in their advertisements. As long as they take their services and offers seriously, they can be humorous about it. Humor can also be a good thing since it shows intelligence and understanding. Those are two things you will absolutely want with your insurance company.

Cheap car insurance isn’t a fantasy; it can be your reality today. Contact Insurance Navy for a free auto insurance quote. Call 888-949-6289 or apply for a quote online. We also offer quotes at any of our storefront locations.

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